• White Instagram Icon
  • White Twitter Icon


This is my story

I sort of fell into the social media world as a career by accident. I was working for the Kardashians as their Retail Director, managing retail stores in LA, NYC, and Miami. We desperately needed a social media presence. At the time there were separate accounts for each store and it was super messy.

🙅🏻‍♀️No brand consistency.

🙅🏻‍♀️No brand voice.

🙅🏻‍♀️Understandably bad photos at times.


So I wrote a brand guideline that included what the DASH voice sounded like and what our brand was trying to convey to the world through our message and photography. 

I had to really hone in on who our audience was and what content they were excited about. Once you find out who your audience is, you will have success. In one year the DASH Instagram audience grew 58% to 1.2 Million in 2014 and the Twitter audience grew 16%. 

Flash forward to now, I manage influencer and business accounts that need a helping hand.

Beyond social media, I love to be active and do pretty much anything outdoors! I love to run, practice yoga, stand up paddle board, hike, kayak, snap all the photos... if you ask me to do something cool, I'll likely say yes! 


My Insta