This is my story
Hi! 👋 I'm Dakota Jeane. I love to run, hike, practice yoga, stand up paddle board, take my puppers to the park, and travel as much as possible. I'm also obsessed with helping entrepreneurs and small businesses look good online!
I fell into the social media world as a career by accident. I was working for the Kardashians as their Retail Director, managing retail operations and branding in LA, NYC, and Miami. We desperately needed a social media presence. At the time there were separate accounts for each store and it was super messy.
🙅🏻♀️No brand consistency.
🙅🏻♀️No brand voice.
🙅🏻♀️Understandably bad photos at times.
So I wrote a brand guideline that included what the DASH voice sounded like and what our brand was trying to convey to the world through our message and photography.
I didn't realize I had such a knack for digital marketing, but that helped my goals as a retail director at the time. In one year the DASH Instagram audience grew 58% to 1.2 Million in 2014 and the Twitter audience grew 16%. Not to mention, the stores were beating their stretch goals, too!
Flash forward to now, I manage large and small business social media accounts.